Copywriting is the process of creating compelling content that will attract readers and keep them engaged on your site. It’s an essential part of any online business strategy, and there are plenty of people willing to write for free. But if you want to stand out from the crowd, you need to hire a professional writer.
We can all agree that a tip-top website is one of today's business's most valuable marketing tools.
With so many click-and-go platforms out there, it's easy to create your own website. But if you want a fantastic website that is going to be professional and catch your customers' eyes, it is recommended that you work with a web designer.
Yes, even I work with a web designer and marketer to help my site be better. Recently I've been working with a reputable design agency that has made a massive difference to the layout and set-up of my site.
It's called collaboration, and it helps the business world go around.
Web designers are excellent at what they do. Design and set up web pages. They can code and develop layouts that capture the feel of the business that owns the site.
With so much expertise at the designer's hands, they are often expected to write amazing content for the site.
A web designer is not a writer.
Web development businesses understand the many layers of work needed to produce your fantastic website.
They will work with a graphic designer, a photographer, a writer and other people to put all the winning factors into your site.
Have you created your own website? How did you go about doing it?
What are the benefits of a web designer collaborating with a content writer?
The phrase, ‘Jack of All Trades, Master of None’ still holds true. A team of well-selected professionals who are experts in their one area can make a winning end product.
Many years ago, I worked with the Home Office on a project that depended on teams of staff working through old case files. There were about 250k files to work on within one year. Teams of twelve were set up to work on each file, each member working on each case from start to finish.
This proved to be a very lengthy process, and we soon found that some team members were better at one part of the job than others. We spent some time restructuring the teams so that each member has a specific task. They would do that task throughout the day and pass each file to the next person.
Like Henry Ford’s automotive production line.
Productivity and quality assurance sky-rocketed, and we smashed our goals.
The same goes for building a website for clients.
Web designers create amazing websites. Graphic designers and photographers create the best graphics and pictures.
And writers create the best copy and written content.
And the web designer puts it all together beautifully, much to the joy of the client! Who, incidentally, has only had to deal with one person rather than a team of people.
All of this collaboration brings you a nice bundle of benefits:
Time-Saving
Imagine each collaborator has a week to produce their element of the project. All four elements would be completed within one week. If you are working on your own, you have to do each part in turn, and so that would take a month.
Let’s save time and share the workload. It saves money too.
Building Broader Business Relationships
The more you work with a freelance writer, the stronger your relationship becomes. This makes perfect sense. As you work together, over time, you will build more understanding of what each other needs. Getting familiar with each others’ processes cuts down on pre-project time. You can both learn more about each other’s industry and so be able to offer a more in-depth and quality service.
Not to mention that this doubles your sales and marketing efforts. Your writer might pick up a client who needs website designing. And this works the other way around. What’s not to love?
Why Choose Me?
My copywriting services are designed to help you build trust with your visitors and convert them into paying clients. I work closely with web developers and marketers to ensure that every piece of content we produce is optimized for search engines and mobile devices.
Write Blog Posts That Convert.
If you’re looking for ways to improve your conversion rate, then you need to start thinking about how you write blog posts. In fact, there are several things you should consider when writing blog posts that convert.
My Process
I start by understanding your business goals and objectives. Then, I research your industry and competitors to understand how they position themselves online. Next, I write a compelling headline that will capture attention and compel readers to click through to learn more. Finally, I craft an engaging body copy that tells your story and provides value to potential buyers.
Contact me now!
I am available Monday through Friday between 9 am and 4 pm, but always recommend an email initially, as I might be in the middle of writing something.
My pricing structure is based on a project-by-project basis, which we can discuss when you call.